Monday, November 26, 2007

targeted advertizing

Targeted ads with adsense ?

a lot of fresh adsense publishers complain that they don’t get any money or just few cents from adsense , when analyzing their adsense reports, they definitely got few or no clicks at all in most cases even if they have a good number of visitors and traffic.

The key issue here is that people are not clicking their ads ! this is most likely due to tones irrelevant ads showing at the face of the user that wouldn’t attract or get him click, imagine that some on is looking for a “ways to make money online ” then he finds a good article which inspires him and make him thirsty to read more in the same topic but he only finds links like “How To Prepare a Low-Fat Thanksgiving Dinner” around that LOL therefore people just recoil and get out of the site immediately ….now what if ads show something user can’t even understand? …etc
now what we can do to get relevant ads from adsense ?

all you have to do to get targeted adsense ads,is to carry out a quick keyword analysis for each article, post or tutorial you submit so that you know which keyword is better to use and which to eliminate…see? For this you have to answer these questions:

  1. what is best keyword in terms of language and describe your site's product exactly.
  2. how much does adsense pay for a given keywords? so you have to look for high paying keywords.
  3. how often do people shoot for a given keyword ? which is know as “keyword popularity”.

let’s see how can we do all this :

1. start brainstorming for my keyword possibilities , let’s say I’m writing an article about “adsense secrets” you can find many other keywords that roughly gives the same meaning like :“adsense tips” and “adsense tips and tricks” “adsense tutorials”…etc to get that just google your keyword and random click some pages you will get some ideas

2. now we have to check how much does adsense pay for these keywords and pickup the high paying one for sure to do that just use a google tool called Google Adwords Keyword Tool I entered the term ‘adsense secrets’ which seems to me good to me and clicked get more ideas :

As You see that google keyword analyzer suggested another keywords so you can use this for keyword brainstorming too.
You have to consider the first chart “advertiser competition” and pick up the best one among your keywords
I just find that “adsense secrets ”and “adsense tips” have a very high paying but very low competition for “adsense tutorials” so just eliminate the latter

3. Now after finding two high paying keywords now let’s check keyword popularity to do this just use a nice free software Keyworanalyzer this show you keyword popularity in google, yahoo and MSN

After installing it I put the main keyword which is “adsense ” in my case then click and “add keyword ” I put all the three keywords I have then click “gather data” a dialog box comes just clicked ok:

it turn out that "adsense tips" is lot better than the other keywords people shoot very often for it in google, yahoo and MSN


now as you get your keywords (normally we use many keyword) just play with them use them to get laser sharp relevant ads

put the best one as a title
sec on the subtitle
use some on starting and so on
googel adsense will show very rellevant ads to these keywords

I usually use this method to get adsense targeted ads for few keywords but when I have a large list I use the powerfull tool Keyword Elite that does exactly the same but in large amounts so you could save time

using this toolis very easy just get results from Google Adwords Keyword Tool in a plain text format but rather than copying and pasting into notepad just Scroll down to ‘Download all keywords: text’ and click the link that says ‘text’ to save the keywords to a text file. use this file in Keyword Elite you'll lot of handy results in short time I'll give a detailed tutorial on using Keyword Elite so watch out.

feel free to comment or review how it worked for you


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